Power Hour – H2Pro+ Featured in Industry Magazine

A dynamic health and fitness influencer partners with a Jersey-based business luminary to bring the future of hydration to market: a wellness water that’s packed with protein, fiber, and electrolytes.

BY ERIK SCHONING • PHOTOS BY ALEX BARRETO

Sloane Davis needs no introduction. The certified nutritionist, fitness coach, influencer, and founder of the wildly popular Pancakes and Push-Ups program with daily video guided workouts in her app, SloaneSquad, has become one of the most trusted and recognizable voices in wellness. Now, teaming up with entrepreneur Peter Roselle, she’s debuting a wellness water with protein, fiber, and electrolytes, designed to fit seamlessly into everyday life: welcome to H2Pro+.

In 15 years of training clients and building a following on social media, Davis has always prioritized the needs of everyday people. As a mother of two who came to macros and weightlifting at age 40, Davis knows wellness is attainable for anyone, regardless of age or circumstances. Davis realized this firsthand when, in a tragic turn, her husband unexpectedly passed away.

“He went to work one day and never came home,” she said. “And even though I was a wellness influencer at the time, ‘health is wealth’ had new meaning. I was going to do anything I could to help people who followed and trusted me be the best version they could be.”

Protein may be all the rage in 2026, but H2Pro+ was not born in a boardroom – it was built on the “health is wealth” philosophy. The idea was simple: to come up with a water that works harder, combining protein, fiber, and electrolyte intake with daily hydration in a no-nonsense, gulpable package. Each bottle of H2Pro+ packs 15 grams of protein, four grams of fiber, and essential electrolytes. Most importantly, it’s water – with a hint of refreshing lemon lime, cucumber mint, or original flavor. It’s not a sugary drink, chalky shake, or messy powder. H2Pro+ was formulated to be a grab-and-go staple in anyone’s life, providing the essential building blocks for muscle health, digestion, bones, skin, hair, hormones, the immune system, nutrient absorption, and hydration.

“When I work with people, I tell them the two things they need to focus on are their protein and fiber intakes,” Davis said. “Most of the rebuttals I would get were, ‘I can’t get this protein in; I don’t know how to do it.’ So I wanted to come up with an idea that was easy, low in calories, and accessible.”

In developing her concept, Davis, an entrepreneur in her own right, brought in Roselle, an established businessman with expertise in financial strategy and business development. The partnership proved to be a perfect amalgamation of their skills and backgrounds.

“Sloane had this idea, and I told her the first big business decision you’ll make is taking on a partner,” Roselle said. “If you think one plus one equals three, let me know. That was last November. We went to market seven months later, and after three weeks, we’re already getting reorders, which is unheard of in this business.”

At every turn, from initial brainstorming and fundraising meetings to product development and distribution, Roselle and Davis have been working tirelessly to make the product the best it can be. Recalling a trip she and Roselle took to a flavor house to develop H2Pro+, Davis said, “We went to the flavor house, and we were the exact opposite of anyone they had ever worked with. We stripped this drink of everything. It’s 85% water. The calories are only from the protein and the fiber, which is amazing. People love the fact that it’s clear. This is truly the only brand of its kind right now.”

The results speak for themselves: since launching this Memorial Day, H2Pro+ has made a serious splash in an ever-crowded wellness industry. Davis is a built-in brand ambassador, seamlessly integrating the product into her all-are-welcome ethos. Already, the product is available in select Equinox gyms, the New York City metro area, Amazon, and college campuses, and it’s soon headed for the shelves of major national retailers. Roselle has been focused on growing the brand’s footprint, with plans to double its next production batch in response to the rave reception.

The real appeal of H2Pro+ is that it was designed for everyone. Davis has a massive subscriber base and social media footprint (a reach of well over 500,000 people), and she’s been able to seamlessly integrate H2Pro+ into her existing ecosystem. But H2Pro+ is, at its core, a wellness water, the kind of product that belongs in the fridges of anyone and everyone, regardless of whether they work out or not. Roselle, describing it as a product for anyone aged 14 to 94, has already gotten hooked himself, drinking two to three bottles over the course of a day at the office.

When Davis lost her husband, she emerged stronger than before, becoming a person she describes as “Sloane 2.0,” an identity rooted in resilience. Today, H2Pro+ represents the next chapter of that journey, as Davis shares her own life story as an example of the accessibility of wellness for all.

“The goal has always been to be relatable and to help as many people as possible,” Davis said. “I’m not a 23-year-old influencer. I’ve popped out two babies. I’ve experienced grief and tragedy. I’ve had major spinal surgery with cages, rods, and screws in my back. I tell people that if you want to lose weight, you can do it. I don’t sugarcoat things. It’s all about properly fueling your body, and it truly starts with protein. It’s not a sales pitch; if you don’t have protein, you’re never going to build or maintain that muscle.”

Read the full article on Industry Magazine.